NIGHTLIFE CAMBRIDGE

Preparing for Freshers Week: A Hospitality Industry Guide

Picture of Michael Bryce

Michael Bryce

Founder of Nightlife Cambridge
August 10, 2024

Freshers Week is just around the corner, and if you work in a bar, you know it’s going to be a wild ride. For bartenders, supervisors, and managers, this week is like stepping into a whirlwind—fast-paced, chaotic, and full of energy. But it’s also an opportunity to connect with new faces and create memorable experiences for students starting their university journey. Here’s how you can get ready for the madness while keeping your sanity intact.

Staffing: It’s All About Teamwork

Freshers Week means full-on action, and no one can handle it alone. For bartenders, it’s about getting in the zone—being quick with the drinks and friendly with the customers. You’ll be the face they remember, so a smile goes a long way, even when you’re swamped.

Supervisors, your role is crucial. You’re the glue that holds the team together. Make sure everyone knows their roles, but also be ready to jump in and help out wherever needed. You’re the one keeping the ship steady when the waves get rough.

And for managers, this is your chance to shine as a leader. Make sure your team is ready—not just in numbers but in morale. A well-prepped team makes all the difference, and a quick pep talk before the shift can work wonders.

Stocking Up: No One Likes Running Out

There’s nothing worse than running out of stock when the bar is heaving with freshers looking for a good time. Bartenders, keep an eye on what’s running low and know your way around the bar to restock quickly.

Supervisors, stay on top of the stock situation. A well-stocked bar keeps things flowing smoothly and keeps the customers happy. If you see something’s about to run out, get it sorted before it becomes a problem.

Managers, now’s the time to over prepare. Talk to your suppliers and get more than you think you’ll need. It’s better to be safe than sorry, and the last thing you want is to turn away customers because you’ve run out of their favorite drink.

Promotions: Making Nights Unforgettable

Freshers Week is all about making first impressions. Bartenders, you’re the ones bringing these promotions to life. Know what’s on offer and make it sound as exciting as it is. A well-timed suggestion can turn a regular drink into a favorite.

Supervisors, keep the energy up. Make sure your team is pushing the right deals at the right times. It’s not just about selling drinks; it’s about creating an atmosphere where people want to keep coming back.

Managers, think about what’s going to make your bar stand out. Work with your team to come up with promotions that are not only attractive but also manageable. This week is about more than just making sales—it’s about building a loyal customer base.

Safety and Control: Looking Out for Each Other

Freshers Week can get a bit wild, and it’s important to keep an eye on things. Bartenders, you’re on the front line. If someone’s had too much, it’s okay to cut them off politely. You’re not just serving drinks; you’re helping to keep the night fun and safe.

Supervisors, you’re there to support your team and the customers. Keep an eye on the crowd and make sure things don’t get out of hand. Your calm presence can prevent potential issues before they escalate.

Managers, it’s about setting the tone. Make sure your team knows how to handle tricky situations and that they feel supported. Having a clear plan for dealing with intoxicated customers or overcrowding helps everyone stay safe.

After the Rush: Taking a Moment to Reflect

When the dust settles, take a moment to breathe. Bartenders, share what worked and what didn’t. Your insight is invaluable for next time.

Supervisors, gather your team for a quick chat. What went well? What could be better? It’s not just about pointing out mistakes—it’s about learning and growing together.

Managers, this is your chance to really see how the team performed. Look at the numbers, sure, but also listen to your team’s experiences. Their feedback will help you make next year’s Freshers Week even better.

Freshers Week is intense, but it’s also an opportunity to connect with a new wave of students, create lasting memories, and maybe even have a bit of fun yourself. By focusing on teamwork, preparation, and a little bit of human touch, you can make it through with flying colors—and maybe even enjoy the ride.

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