The In The Loop team just wrapped up the second In The Loop—and it was brilliant. Great crowd, solid sets, that electric little buzz in the air when a night clicks. But now? I feel absolutely flat.
It’s a feeling most promoters don’t talk about, but it’s real: post-event depression.
The build-up is everything
In the lead-up to an event, it’s all systems go. Messaging DJs, setting up graphics, planning your rollout, chasing shares, tweaking the lineup, double-checking who’s got the USB stick… you’re juggling a million moving parts, often for weeks. Your brain is fully in it—day and night.
And when the event finally happens? It’s magic. For a few hours, you get to see your vision become reality. All those conversations, all that planning—it works. People dance, they connect, they have a night. And then it’s over.
When the lights come on
What people don’t often see is what comes next. After you pack up, drop the last DJ off, or sink into bed at 5am, there’s this weird emotional void. The adrenaline wears off, and the silence hits harder than you’d think.
It’s not about being ungrateful—it’s more like emotional whiplash. You go from 100 to 0 overnight, and it’s jarring. Sometimes you question if the stress was worth it, even when the event was a success.
Why we still do it
The thing is, even with the crash, we do it again. Because when it works, it’s worth it. Seeing someone dance to a DJ’s first ever live set, or overhearing people talking about how good the vibe was—those moments matter. That’s why we built In The Loop in the first place.
So yeah, the post-event blues are real. But so is the reason we keep going.
